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Cable wants your data, and charge you for their “service”

I’ve been saying it for quite some time now, Web 3.0 is about me.

I will choose who I do business with very carefully.  Why wouldn’t I?  Brands are no longer equated with trust.  A recent visitor to my office tells me that in France, you’re guilty unless you prove your innocence.  Not in the court system, but in the court of personal relationships.  In other words, you must earn trust from a stranger. It’s not automatic.

Your personal data today (credit card transactions, cellphone location, RFID toll collector) are not controllable by you.  They are identifiable, secretive data farms that can be used as evidence in a court of law.  These are social conveniences that we opt-in.  You don’t have to use these services, but they can save you time and money.  In the very near future, your carbon footprint and your health record will also be in the hands of some very large corporations.

So, I guess it makes sense for the Cable companies to force their “Personalization” features down your larynx.  My ideal of personalization is convenience, but not at the expense of control.  I want to be able to fire my service provider and still keep my data.  But, that is not the ecosystem that your cable provider has in mind…

This does not appear to be an opt-in service.  So, the convenience of personalization comes at the cost of privacy and lack of control.  Now, it doesn’t have to be that way.  Cable companies are in a great position to deliver great services to the technical and the not-so-technical.  They have the ability to make that first screen that you see when you turn on the tube to be everything you want to see and nothing you don’t.  It will require an open ecosystem of standards that allow you to control all of your things.  Let’s hope they embrace this model sooner rather than later.


Written by ishak

April 7, 2009 at 2:55 pm

Posted in Smart Grid

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